☼ Sites for Sunday

I mean, your homepage can skip these 5 things… but we don’t recommend it.

Creating a compelling homepage for your church's website can seem like a challenging task. However, when you know the right elements to include, you can make it an inviting online doorway that effectively communicates your mission and values. Here are five key components to include on your church's homepage and some examples for each.

1. A Clear and Inviting Headline

The headline is the first thing visitors see, so it needs to be clear, inclusive, and appealing. It should ideally convey what your church offers to the community. Here are a few examples:

"Welcome to [Church Name]: Where Faith and Community Meet"

"Find Your Home at [Church Name]"
"Experience God’s Love at [Church Name]"
"Growing Together in Faith at [Church Name]"
"[Church Name]: Where Faith Meets Fun"

2. Concise Description of Your Church

Once your headline has piqued their interest, visitors will want more details about your church and its mission. Provide a short one-liner that communicates your church without overwhelming visitors with too much information. Sometimes, this will be your church’s unique mission statement. For example:

"We believe that if people are serving with purpose our city will be strengthened."
"At our church, everyone is welcome because nobody is perfect, and anything is possible with God."
"At our church, we love God, love life, and live free!"
"We’re united by faith and dedicated to serving our community."
"At our church, faith, friends, and family intertwine for the glory of God."

3. An Engaging Call-to-Action

Direct and engaging calls-to-action (CTAs) encourages visitors to get involved. These CTAs should be easily visible, repeated through the page, and inviting for visitors to respond to. Here are some ideas:

“Plan Your Visit”
“Get Connected”
“Change Our City”
“Join a Small Group”

4. Inspiring Images of Your Community

Including photos of your church community engaged in various activities helps visitors visualize the experience of being part of your church. These images should show the diversity and energy of your congregation. Here are some suggestions:

Photos of your congregation during worship services.

Images from community outreach initiatives.
Pictures from youth programs or Sunday school.
Shots from church social events or fellowship gatherings.
Photos of small group meetings or bible studies.

5. A Clear Path for Engagement

Clearly outline how visitors can get involved with your church to reduce any uncertainty and make it easier for them to take the next step. Here are a few examples:

A simple plan like "Visit Us -> Join a Group -> Serve the Community."
An outlined path such as "Attend a Service -> Connect with a Ministry -> Participate in Outreach."
A step-by-step guide: "Explore our Services -> Get to Know our Congregation -> Make a Difference."
"Join us for a Service -> Find your Community in a Small Group -> Use Your Gifts in Service."

Communicate Clearly

By incorporating these elements into your church's homepage, you can create an inviting and engaging online space that communicates your church's mission and offers a clear path for visitors to join your community.

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