Why does my church’s website even matter?
Yes, your church’s website matters more than you think.
In this digital age, where technology plays a pivotal role in our lives, an effective online presence is crucial for organizations of all kinds, including churches. For many, your website will be their first point of contact with your church. It's much more than just a digital business card—it's a digital front door, an invitation, and a tool for community engagement all in one. For some, it’s where they can find information on how to dive deeper into your community through events. You can also provide resources on your site to deepen visitors’ walk with God!
The Digital Doorway to Your Church
In the digital age, the first impression often happens online. A well-designed, welcoming website can serve as the 'front door' of your church. According to a study by Grey Matter Research, 17 million Americans who don't regularly attend church visited a church website in the past year¹. This means a vibrant, user-friendly site can attract potential visitors, giving them a glimpse of your church's culture and community before they step foot in the building.
light the way
"The light of the internet can be a beacon that draws people into the physical space of a congregation." - Rev. Dr. Kate Epperly, National Church Consultant²
Designing a Welcoming Website
Your website should reflect the unique character and personality of your congregation. Including information about service times, location, mission, and ministries will help to meet this goal. Photos from recent events and testimonials from members can also give visitors a feel for your church community.
Make it visually appealing
Keep it simple and easy to navigate
Update it regularly
Include contact information
Showcase the work of your community
Keep Current Members Informed & Engaged
Beyond attracting newcomers, an up-to-date website serves as a valuable resource for current members. In the age of remote work and virtual gatherings, a website can serve as a virtual hub, keeping members connected and informed about church events, announcements, prayer requests, and more.
Consider this: a study from Lifeway Research found that 64% of churchgoers say their church's website is important in facilitating their participation in church³.
It's also no secret that the younger generation is technologically inclined. Data from Statista³ indicates that as of 2023, 98.3% of 18 to 24-year-olds in the U.S. are active internet users. A modern and engaging website will attract and engage this younger demographic, meeting them where they already are—online!
A website is a platform to share engaging content, like videos and blogs.
A calendar of events helps everyone stay connected with church activities.
It can offer a secure channel for prayer requests and pastoral counseling.
An updated sermon archive allows people to listen or watch at their convenience.
Live streaming services can reach a wider audience and those unable to attend in person or those checking out your church for the first time.
Online resources or blogs can deepen visitors’ relationship with God and can lead to further interactions with your church.
Help Deepen Visitors' Walk with God
A church website is not just a bulletin board, but a platform to minister to people. By providing resources like recorded sermons, devotionals, Bible studies, and other spiritual growth materials, you can help people deepen their relationship with God.
Online ministry is increasingly important in our digital era. According to Barna Research, about 52% of church adults and 61% of church youth use the internet for spiritual growth4. Offering these resources online can extend your church's reach and impact.
Post recorded sermons and notes
Provide devotionals and Bible study blogs
Share prayer guides and calendars
Offer sign-ups for online Bible studies or small groups
Share inspirational testimonies and stories
hello there
A good website speaks to its visitors before the pastor gets a chance to.
Your Website Is A Powerful Tool
So, why does your church’s website matter? Because it's an essential tool for attracting visitors, engaging current members, and deepening individuals' walks with God. It’s the digital front door of your church and potential members can get a glimpse of your church and its mission and personality. A well-designed and regularly updated website is an investment in your church's future growth, development, and ability to reach your city.
Grey Matter Research, "17 Million Non-Churchgoers Visited a Church Website Last Year," greymatterresearch.com, April 12, 2012, https://greymatterresearch.com/2012/04/12/17-million-non-churchgoers-visited-a-church-website-last-year/ ↩
Rev. Dr. Kate Epperly, "7 Reasons Your Church Needs a Website Now," Disciples Home Missions, July 6, 2020, https://www.discipleshomemissions.org/7-reasons-your-church-needs-a-website-now/ ↩
Aaron Earls, "Study: Churches Making Slow Progress in Going Digital," Lifeway Research, November 2, 2021, https://lifewayresearch.com/2021/11/02/study-churches-making-slow-progress-in-going-digital/ ↩
"Church, Tech and Faith Online: New Research Reveals Influence of Digital Spaces on Spiritual Life," Barna Group, August 6, 2019, https://www.barna.com/research/church-tech-faith-online/ ↩
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